Are people afraid? Cash in on it!
Apr. 3rd, 2003 10:28 pmI love marketing. I really do. A well crafted marketing campaign can be a true work of art. But some of the companies trying to cash in on the war and people's fears are even making me queasy. For instance:
I got the following in my spam today:
Protect Your Family!
The recent threats of bioterrorism have caused researchers to focus on ways to treat a wide variety of bacteria and viral infections. The public's widespread fear and uncertainty have caused demand for such treatments to spring up almost overnight. Ultimately, you may find that the most economical and effective solutions for non-life-threatening illnesses will be the use of immune boosting and natural germ-killing substances. Not only do many of these substances have a long history of safe use, they're also readily available, and, more importantly, pathogens don't become resistant to them.
Buy Now and Receive A Free ANTHRAX SHIELD
Homeopathic Formula - 2Fl. Oz with your order
Order Today - While supplies last - offer good thru 3/31/03 [Note that they sent this to me on the third of April!]
Then a bit extolling the virtues of Potassium Iodide. Then, the "dendorsement" from the FDA:
FDA maintains that Potassium is a safe and effective means by which to prevent radioiodine uptake by the thyroid gland, under certain specified conditions of use, and thereby obviate the risk of thyroid cancer in the event of a radiation emergency.
from Guidance Potassium Iodide as a Thyroid Blocking Agent in Radiation Emergencies
U.S. Department of Health and Human Services November 2001.
To view the entire article click this link - FDA (Food & Drug Admin)/CDER (Center for Drug Evaluation & Research)
The link, which I did not click, (or include here, sorry), doesn't even go to the FDA: It goes to an "etailer referral" site. That is, I believe, a site where the person who posted the link gets a small amount of money for everyone who clicks through. Pretty clever, embedding a trojan horse for another ad within a spam message.
And, if you order now, you can also get:
Dr. Carley MD Formula ANTHRAX SHIELD Homeopathic Spray Formula 2fl oz.
For Fast Relief of:
|Flu line symptoms | Fever | Cough | Skin Rashes | Boils | Nausea | Vomiting | Abdominal Pain | Diarrhea | Difficulty Breathing | Fatigue | Skin Lesions | Abscesses |
Directions: Hold close to mouth ans spray directly into mouth. Treatment Application=6 to 8 doses per day, Preventative application = one dose per week
If tested positive for anthrax, seek a qualified professional to supervise the use of this product with standard medical procedures.
Amazing. Just amazing.
I got the following in my spam today:
Protect Your Family!
The recent threats of bioterrorism have caused researchers to focus on ways to treat a wide variety of bacteria and viral infections. The public's widespread fear and uncertainty have caused demand for such treatments to spring up almost overnight. Ultimately, you may find that the most economical and effective solutions for non-life-threatening illnesses will be the use of immune boosting and natural germ-killing substances. Not only do many of these substances have a long history of safe use, they're also readily available, and, more importantly, pathogens don't become resistant to them.
Buy Now and Receive A Free ANTHRAX SHIELD
Homeopathic Formula - 2Fl. Oz with your order
Order Today - While supplies last - offer good thru 3/31/03 [Note that they sent this to me on the third of April!]
Then a bit extolling the virtues of Potassium Iodide. Then, the "dendorsement" from the FDA:
FDA maintains that Potassium is a safe and effective means by which to prevent radioiodine uptake by the thyroid gland, under certain specified conditions of use, and thereby obviate the risk of thyroid cancer in the event of a radiation emergency.
from Guidance Potassium Iodide as a Thyroid Blocking Agent in Radiation Emergencies
U.S. Department of Health and Human Services November 2001.
To view the entire article click this link - FDA (Food & Drug Admin)/CDER (Center for Drug Evaluation & Research)
The link, which I did not click, (or include here, sorry), doesn't even go to the FDA: It goes to an "etailer referral" site. That is, I believe, a site where the person who posted the link gets a small amount of money for everyone who clicks through. Pretty clever, embedding a trojan horse for another ad within a spam message.
And, if you order now, you can also get:
Dr. Carley MD Formula ANTHRAX SHIELD Homeopathic Spray Formula 2fl oz.
For Fast Relief of:
|Flu line symptoms | Fever | Cough | Skin Rashes | Boils | Nausea | Vomiting | Abdominal Pain | Diarrhea | Difficulty Breathing | Fatigue | Skin Lesions | Abscesses |
Directions: Hold close to mouth ans spray directly into mouth. Treatment Application=6 to 8 doses per day, Preventative application = one dose per week
If tested positive for anthrax, seek a qualified professional to supervise the use of this product with standard medical procedures.
Amazing. Just amazing.